Parenthood has the power to change your perspective. When we were blessed with our beautiful children, our view of the world was changed forever. The safety, health, and happiness of our kids became our only priority. We began to see the dangers that the skincare and cosmetics industry has hidden away in long, confusing ingredient lists and misleading marketing ploys. Soon, all of the harsh chemicals and toxins jumped out at us as we read label after label of creams and lotions cowering behind a “clean” and “healing” facade. Every day, we are bombarded with all of these mainstream brands that do not have our best interest in mind. We knew we had to do something, so we started a company that prioritizes safety and health. Love for our children was the reason behind this discovery and the catalyst for our mission to create change.